Training

 

Understanding Oncology marketing presents a steep learning curve to the uninitiated.  The science is complex, the key opinion leaders influence the markets nationally and internationally and the implications for patients are dire.  There are two challenges faced by organizations that SAI training programs seek to address:

The Challenge of the Retail Paradigm

The Challenge of Inexperience

 

The challenge of the retail paradigm is the tendency for organizations to treat oncology sales and marketing in the same fashion as they treat retail sales and marketing.  This leads to failure on a number of levels and is seen in organizations at all levels of management.  The challenge of inexperience deals with the need for individuals new to oncology area to swiftly understand the differences faced in all segments of the product life cycle.

 

High functioning teams develop in an environment of effective leadership and through a combination of case oriented learning and practical application.  

 

SAI has training programs to help both Leaders and Team Members to address both of these challenges. 

 

Premier Training Program 

Custom Training Programs

Maximizing Potential for a Canadian Oncology Franchise

 

This program provides useful insights into the issues that must be surmounted by companies in the Oncology Space.

 

The program will focus on the significant differences in the challenges faced across the product life cycle for oncology versus retail products.  The program will examine all functional areas within companies and discuss strategies to create an environment that will foster success.

 

The program has components that can be customized to address the specific learning objectives of the attendees including the ability to add case studies and have an external KOL speaker deliver elements of the program.

 

This program is appropriate for:

Executive Committees

Management Teams

Oncology Business Units

Companies expanding into Canada

 

Learning from Past Successes 

and Failures

 

SAI has created a library of case studies within the OncoInsights web portal.  These case studies are designed around real world examples of products.  The cases are designed to explore the issues surrounding these product introductions with a strong focus on hands-on learning.

 

SAI can utilize this resource library to develop custom training programs for an Oncology Team.  Alternatively we can create custom content to address your specific needs.

 

 

 

 

 

Contact Information: 

Strategic Answers Inc. 48 Wilgar Road, Toronto, Ontario

Phone: 416-604-4043 Fax: 905-823-5955

E-Mail: Contact@StrategicAnswers.com