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OncoInsights has been structured to deliver a variety of
relevant and timely information to the Oncology Marketer. There are five major
content areas, each of which is detailed below.
An annual subscription to OncoAnswers will allow access to
OncoInsights, the Member's Section of the web site
which provides the building blocks for successful commercialization of an anti-cancer
agent. Our management team has assembled all of the resources required to:
Assist new Oncology Marketers in swiftly accelerating
their knowledge base
Assist experienced Oncology Marketers in focusing on
high value added activities and quickly accessing new information
In order to empower subscribers to drive their
product(s) to increased profitability the following
components are included in the OncoInsights offering.
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Interactive
Study
 This
section of OncoInsights provides access to a series
of case studies. These real world examples illustrate how various marketing
strategies have been used, the outcomes of those strategies in terms of
sales levels achieved and performance relative to the product's
competition.
Each case study is a qualitative assessment with insights into the
rationale, background, and market situation provided by people who were
closely involved with these marketing efforts.
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Clinical
Resources
 This
section of OncoInsights provides
easy access to clinical information that can facilitate
learning within the Oncology Project Management Team or Business Development
Unit about how each of the major cancers are currently managed and how this may
evolve.
This
section also includes a series of custom reports that are
focused around a specific tumour or current topics of
interest.
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Web
Resources
 This
section of OncoInsights categorizes the websites of interest to the Oncology marketer
into groupings related to Patient focused, Practitioner focused, Product focused
and Government sponsored. For each of these categories, Oncology Answers
provides a rating profile for each of these using our NetRank methodology to
help you understand what may be most relevant.
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Reimbursement
 OncoInsights is an important information
site for competitive information about the reimbursement anti-cancer agents.
In
addition to
a list of links to web-sites which contain pricing and reimbursement information
for anti-cancer agents, OncoInsights provides a general overview of the
reimbursement process for anti-cancer agents for Canada and the United States.
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Market
Happenings
New
cancer drug approvals, changes in oncology practice guidelines
or policies, successful licensing agreements, and other
interesting news which impacts the commercialization of
anti-cancer agents will be highlighted on a quarterly basis.
Periodically, current news topics will be reviewed by our
management team to provide insights into the market
implications.
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Contact
Information:
Strategic
Answers Inc. 48 Wilgar Road, Toronto, Ontario
Phone: 416-604-4043
Fax: 905-823-5955
E-Mail:
Contact@StrategicAnswers.com
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